We are now walking through a media desert. While access to content is astronomically high, the content that we read is dead, lifeless, and derivative. Yes, I see the irony in posting my criticism of the state of online media on, well, online media, but I want to explore how we got here and what we can do about it. We begin in about 1983. The education necessary to interact with media of that… Read More
It’s been a while since my Facebook notifications feed was filled to the brim with invites to play FarmVille, but I’ve been reminded every so often at how awful those times were. It seems that tool for growing an app’s audience is not long for this world as Facebook has announced that App Invites, alongside a bunch of other developer integrations, will be sunsetting over the… Read More
Twitter confirms it’s testing a feature that allows users to more easily create “tweetstorms” – those series of connected tweets that have grown to be a popular workaround for Twitter’s character count limitations. The feature, which was recently spotted in the wild, offers a new interface for composing tweets, where individual tweetstorm entries can be written… Read More
Facebook wants to turn mindless, passive video consumption into “time well spent”, and now it’s giving social media stars a powerful tool to foster communities around their content. Today Facebook launches Facebook Creator, offering influencers Live Creative Kit for adding intros and outros to broadcasts, a unified inbox of Facebook and Instagram comments plus Messenger… Read More
Either you’re one of 250 million monthly Imgurians, or you probably have no idea what Imgur is. But those who are part of the addictive image-sharing community know there’s been one feature at the top of the request lists forever: favorite folders. Today, Imgur fulfills the wishes of the masses with the official launch of favorite folders. Read More
Instagram really wants the developing world on Stories. They won’t be able to use Instagram’s augmented reality masks or share videos, but starting today mobile web users can post to Instagram Stories. Previously, mobile web users could only view Stories, which have to be created in Instagram’s native apps. But now users can snap photos, overlay text captions, and share them… Read More
So in this post I’m going to show you exactly how to setup one of the most important pieces of data you can track.
An email conversion is one of the most important events that can happen on your website because it turns visitors into relationships.
Yet, surprisingly, so many indie businesses aren’t tracking email subscribers in Google Analytics!
Tracking email conversions in Google Analytics is critical for understanding what pages on our site are EFFECTIVE at converting visitors to email subscribers.
And luckily, it’s a pretty easy thing to setup. So here’s what I’m going to walk you through:
Create a “Thank You for Subscribing” page on your website.
Tell your email marketing provider to redirect new subscribers to this new “Thank You” page. (I’ll show you how to do this for MailChimp and ConvertKit below.)
Tell Google Analytics to track visits to this “Thank You” page as Goals.
If you don’t already have Google Analytics installed, you can read this or watch this to do that now.
OK, let’s get started.
1. Create a “Thank You” page on your website
This will be the page that every new subscriber will see as soon as they subscribe on your website.
When a new person subscribes, let’s send them to a custom page on your website instead of a generic page from your email provider.
Here’s the three things to do in this step:
Create a new page on your website.
Give it a URL you’ll remember like /thanks or /subscribe-success.
Add content to this page suitable for a new subscriber. You’ll see ours, for example, if you signup for any of our free Guides. (Note: you can come back later and spend some quality time on this.)
Helpful links for this step:
Here’s a great article on what content you can put on your thank you page.
2. Set a custom “Thank You” URL in your email provider
Now we need to tell our email marketing tool to send each new subscriber to our brand new “Thank You” page.
Below I’ll show you how to do this in both MailChimp and ConvertKit.
Custom Thank You Page in Mailchimp:
Custom Thank You Page in ConvertKit:
Tell Google Analytics to track visits to this “Thank You” page as Goals
Every time someone visits this thank you page Google Analytics will count that as a goal. You just gained a new relationship!
Now you’re tracking conversions!
In the weeks to come Google Analytics will be tracking any new subscribers as goal conversions.
Now you’ll be able to tell — WITH DATA! — which pages are the most effective at causing conversions on your site.
You’ll also be able to make important strategy decisions based on your new data.
These are the kinds of strategy decisions we’ll be teaching you how to do in the Website Tuneup Course, but if you’re experienced on the web already this data will help you come up with new strategies on your own!