Facebook launches a marketing mix modeling portal for comparing Facebook ads to TV, print & more

facebook-video-money Facebook today announced a laundry list of updates regarding its measurement partnership program, including expanded partnerships with Nielsen and comScore, and the addition of a new partner, DoubleVerify. The company also offered details on the status of current integrations, and the launch of a new online portal to help marketers see how their Facebook ads perform, in comparison with… Read More

from Social – TechCrunch https://techcrunch.com/2017/01/31/facebook-launches-a-marketing-mix-modeling-portal-for-comparing-facebook-ads-to-tv-print-more/?ncid=rss
via SEO & Social Media

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s