Is it Possible to Support Your Family From an Indie Business? Yes. Just Listen to This.

Is it actually possible to support your family over the long-haul with an independent online small business?

Like, is it actually possible?

Or are we all just kind of hoping that our blog or podcast or freelancing business will last?

Steve Maxwell maxes and relaxes making his online business with that old-ass macbook… this is long before the 4 hour workweek methinks :)

Steve Maxwell maxes and relaxes making his online business with that old-ass macbook… this is long before the 4 hour workweek methinks 🙂


Well this episode right here is your answer. In it we learn exactly how possible it truly is… AND we get to hear from a real buddha of online biz; a mentor to many of us because he’s been doing it for so much longer than most of us.

Creating your own business is not about making it easy; there is still going to be work that needs to be done. That said, it is POSSIBLE to create a life that is less stressful, more prosperous, and purposefully designed to support your dreams and your family all at once.

Steve Maxwell is the founder of Bailey Line Road Chronicles, and he’s been supporting himself and his family through his writing and web work for almost 25 years now.

Steve and his family live on an island in Canada. An island! He’s like a less creepy, more wood-worky Richard Branson

Steve and his family live on an island in Canada. An island! He’s like a less creepy, more wood-worky Richard Branson


Steve shares his journey with us, and how he has transitioned over the years, from typewriter, to fax, to building an email list that is truly your own.

We also dive into the conversation of what it means to understand what the market wants and learning how to build your own dream in the big, open ocean instead of splashing around in someone else’s fishbowl, unfulfilled and unsatisfied.

(Note: this fishbowl thing will literally stay with you forever once you hear it.)

It IS possible to sustain yourself and your family over the long-haul with your indie business. Learn exactly what that’s like in this episode. Enjoy!

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“Is it possible to support your family from an indie business? Yes. Just listen to this.”


Key Points From This Episode:

  • Constantly keeping up with the changes in technology to gain a competitive edge. [0:11:55.0]
  • The biggest changes in social media platforms over the last year. [0:13:51.0]
  • The importance of your email list, and why that connection is critical for business. [0:23:50.0]
  • How to build a successful business and live the life you actually want to live. [0:25:38.0]
  • Understanding the concepts of being in the fishbowl versus the open ocean. [0:27:49.0]
  • The analogy of ‘getting the boxcar rolling’ and giving your ideas time to grow. [0:33:31.0]
  • Identifying your core motivation for making your business success. [0:36:40.0]
  • Why growing your business should be like growing an oak tree, not a radish. [0:38:23.0]
  • Advice for starting your business on the side while still working a day job. [0:43:49.0]

Powerful Quotes from this episode:

“My income, as a digital peasant, has supported our family exclusively since 1998.” — @baileylineroad

“My approach was: I’m not going to let a job determine where I live. I’m going to decide where I live and then the job’s going to have to follow me.” — @baileylineroad

“You’ve got to figure out what the marketplace wants; what you can do that’s of value for someone else.” — @baileylineroad

“When you look at the money that you earned during a month, that’s really just a reflection of how much real value you created for someone else.” — @baileylineroad

“I’ve never had a job as an employee where I felt eager to get out of bed and to go to that job.” — @baileylineroad

“I’ve tasted life in the fishbowl, and I do not like it.” — @baileylineroad

“It’s easy to mistake a good idea for failure just because it takes longer to grow than you thought.” — @baileylineroad


Links Mentioned in Today’s Episode:


“Is it possible to support your family from an indie business? Yes. Just listen to this.”

from Fizzle https://fizzle.co/sparkline/long-term-small-business
via My Media Pal NYC

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7 Reasons Your To Do List isn’t Getting Done

Here at Fizzle, our members have no shortage of useful skills and incredible ideas. But making measurable progress day after day? Well, lots of us fall down when it comes to execution.

If you have some big dreams, you probably know what it feels like when days and weeks pass without feeling like you’ve made actual, measurable progress.

I know this feeling all too well. Before launching the Courage & Clarity podcast, I sat on the idea for the better part of year.

Don’t get me wrong, I was busy — I launched a successful course, became a mom, and kept up my share of the work here at Fizzle — but this big dream of mine started collecting dust.

Today, as a mom to an adventurous toddler, time is still in pretty short supply. You probably have some version of this in your life, and it makes it hard to get stuff done.

In pursuing the projects I’m excited about while trying not to drop any balls along the way, I have tried every single solitary scheduling method under the sun.

I’ve tried paper planners, digital planners and online tools like Trello and Asana. I’ve tried planning nothing at all, and I’ve tried planning every single minute from sun up to sundown. I’ve tried the pomodoro method, rewards-based systems, and the list goes on and on.

I usually pick up one of these new tools and get really excited. And everytime without fail, I end up losing steam.

What I’ve learned is this: we need a simple approach to laying out our work time.

It needs to be structured enough to guide us towards what matters, but flexible enough to account for “real life stuff” (BRB, as I type this my 18 month old daughter is scaling the kitchen table.)

To take a peek at my actual process for this, you can download my 15 minute planner method and start working through 4 steps for planning your week with just a pen and paper.

This 15 minute planner method was inspired by an incredibly common struggle we’ve noticed in thousands of indie entrepreneurs at Fizzle: it’s hard to prioritize the projects that actually move the needle.

So if you’re feeling overwhelmed and you’re sick of seeing your most exciting projects slip onto next week’s to do list, here are 7 big reasons it’s just not getting done.

1. You need to step away from the inbox (and social media, and chores)

Our email inbox gets a bad rap, and there’s a pretty big reason that it’s a time-sucking trap: our brains are literally wired to react.

When notifications beep at us or the phone rings, it feels urgent because it’s happening right now.

But if you spend most of your day bouncing around your admin tasks, you’re basically just rolling the boulder to the top of the hill only to watch it fall back down again (and rinse & repeat, over and over.)

I know lots of us pride ourselves on “inbox zero”, or we convince ourselves that time spent on social media is an investment.

But consider this: the average person spends 28% of the workweek reading and responding to email (from The McKinsey Global Institute). As for social media, we’re talking 135 minutes a day on average.

I’m not saying you need to delete social media and quit responding to email (though I would tell you it’s okay to take a day or two!) Instead, try batching these tasks into one clump each day to conserve brain power and minimize jumping around.

And that leads me to a second reason you aren’t getting stuff done …

2. You aren’t prioritizing growth

Not too long in a team meeting, Corbett, ever the trusty CEO, started asking us a question that fundamentally shifted how I look at my projects:

“What are we going to do this week that will lead to revenue?”

I’ll totally admit it felt like a creative buzzkill to me at first (and it kind of scared me! Revenue THIS week?!)

But believe me, when you start to evaluate your projects through the lens of growth, it becomes really clear what to work on next.

Since then, I’ve noticed three major growth areas we can all focus on:

  • Growing your revenue: What can you work on right now that will lead to dollars coming in? A new product offering? Pitching more clients? Asking for more referrals? The possibilities are endless and will depend on your individual business model.
  • Growing your audience: In order to make any money, you need people to buy your thing. That means we’ve got to grow an audience — first and foremost, the email list. What strategic projects can you take on to add members to your tribe, slowly but surely, week after week?
  • Growing your skillset: You undoubtedly already have valuable expertise to share with the world, but it pays to “sharpen the saw”. We’re fans of just in time learning — aka, consuming knowledge when you really need it.

3. You’re over-scheduling

It might sound weird to say that it’s possible to schedule too much — after all, most of us have been taught that we minimize our chances of failure if we plan, plan, plan.

The breakdown comes when life, inevitably, gets in the way.

So you spend your Sunday afternoon laying out the perfect week (and it’s fun to imagine all the cool stuff you’ll get done! It seems so easy in theory!)

But then, Monday doesn’t go as planned. You get knocked off course. And now, you feel totally defeated.

When you over-schedule, you set yourself up for disappointment. If you’ve been trying to plan out every minute of the day and find yourself continually off track, consider trying to get just one thing done per large chunk (morning or afternoon).

4. You’re under-scheduling

On the flip side, winging it isn’t especially effective for most of us.

If you don’t have enough structure in your week, it might look like this: you wake up every morning unsure of what to work on first. You look at your calendar, realize you’ve got some free time, play around on Facebook, then start to feel panicked around 10am.

The concept of “batched decision making” is a game changer for many entrepreneurs. Instead of waking up each morning without a clue of what to work on, take a couple minutes on Sunday and choose just one big thing to work on each workday.

5. You need a grounding practice

I KNOW I KNOW, you’ve heard you need to meditate, drink lemon water, do yoga and write each morning. And I’m not here to tell you to do all of that if it doesn’t resonate.

I’ll come right out and tell you I’ve had some hardcore resistance to this stuff in 2017. Sleep is a precious resource in my household and I’ve got enough on my plate — why on Earth would I get up earlier for the fluffy stuff?

If you’re in that place, know that I see you and raise my coffee cup to you. Sleep is awesome, and if you need more of it, you should take it.

For me, I eventually got tired of feeling frazzled each morning and I longed to work from a place of calm knowingness. Right now, that looks like waking up just 30 minutes before my daughter to read, write, pray and express three things I’m truly grateful for.

So if you feel a persistent nervous energy simmering under the surface and can’t seem to settle down while you work, you might need some grounding.

And if you’re nodding your head right now, Chase’s Journaling course is a fantastic companion to help you find some daily direction.

6. You need some white space

If you’re someone who spent your childhood years collecting gold stars of achievement (*hand raised*), listen up!

I know how tempting it is to feel like more stuff = more productive. That’s a lie, and it’s killing your creativity.

Back in my early corporate days, I remember having a boss who would literally peek at our Google calendars — too empty, and we might get pulled into a conference room for a stern talking to.

As I climbed the ladder I got good at jamming up my calendar and sprinting around from meeting to meeting, and if I’m honest, I often enjoyed that pace.

This stuck with me, and not in a good way.

The crazy thing is that your most creative, connected and exciting ideas can’t come find you when you’re running that fast.

You can’t hear the voice of your next breakthrough whispering to you over the noise of your busy day.

At first, I was hesitant to believe this. I’ve always achieved more by simply doing more. But exerting more and more effort isn’t sustainable — instead, try doing less.

Some ways to incorporate white space into your week:

  • Take one day a week completely off.
  • Scale back your screen time. Recently I kicked my smartphone out of my bedroom and literally keep it in a drawer for the first hour of the day. No “urgent” fires or tempting dog memes first thing in the morning.
  • Carve out brainstorming time. Grab a few hours each week and don’t schedule anything. Make a date with your whiteboard, post-it notes or visualizing tool of choice, pick one topic and spend some time just thinking and using your hands.
  • 7. You’re doubting yourself (and it’s majorly misplaced!)

    Finally, there’s one more big reason you might not be getting stuff done:

    Uncertainty is getting the best of you.

    “Am I really any good at this? Do I really have what it takes to earn a living like this?” These questions pop up literally weekly in the Fizzle forums.

    I say this all the time, but on this whole business building journey no one really knows what they’re doing, not 100%. People who act otherwise are just really good at pretending 🙂

    Because you aren’t sure (and truly, you never will be totally sure!), you might start to doubt YOURSELF.

    And when you doubt yourself and your own skills, you stop posting. You stop growing. And you stop making progress.

    It’s okay to not know where all of this is leading, and it’s okay to feel unsure about the future.

    But don’t lose sight of the fact that you are really good at painting, personal finance, vegan cooking — whatever your thing is.

    So when you get scared, hit publish anyway. Have the courage to try, and the vulnerability to seek feedback to get better. Over time, this alone will separate you from the crowd.

    So there you have it: 7 big reasons your to do list might not be getting conquered. Awareness is the first step to changing habits, so keep these common traps in mind as you move forward.

    And if you want to go deeper with a 4 step process to plan your most productive week, pop over here to pick up the 15 minute planner method (including photos of my actual super-non-glamorous notebook!)

    As you head out there to bring your meaningful work into the world, remember this quote:

    “Simple can be harder than complex: you have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” – Steve Jobs

    from Fizzle https://fizzle.co/sparkline/7-reasons-list-isnt-getting-done
    via My Media Pal NYC

10 Things That Have Changed About Online Business In The Past 10 Years

Want to hear from some giants in the online business space about what’s changed in business the past 10 years? You should.

Why?

Ever wonder what is actually important to learn when it comes to building your own business? Are you getting left behind by the ever-changing entrepreneurial landscape? Then you better get into this episode.

Everyone knows there’s so much we need to learn when starting a business. We simply don’t know everything we need to before starting our businesses.

But that begs the question; what’s worth learning and what isn’t? If you waste your time learning unnecessary things, you are the only one who pays for it. Bottom line: you are just hurting yourself and your business.

In today’s episode, we are talking about exactly what has changed in online business for indie entrepreneurs over the last 10 years. Because if we can figure out and be smart about what has been changing, maybe that can help us better prepare for what will change in the future.

Today we welcome a very special guest, Pat Flynn, to discuss the way online business has changed over the past 10 years with Fizzle’s CEO, Corbett Barr.

Both Corbett and Pat are seasoned entrepreneurs who have supported themselves and their families through indie online business for 10+ years. Pat is the founder of Smart Passive Income where he teaches others, through his own experiments, exactly how to stop trading time for money and start building a business that works. And Corbett is the Co-Founder and CEO of Fizzle.co, which provides community feedback and friendship alongside high quality training for people earning a living doing something they care about.

Both these guys get into amazing insights that teach and inspire in this informal, conversational and entertaining episode! Enjoy 🙂

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“2 online biz giants talk about what’s changed in the past 10 years”


Key Points From This Episode:

  • Overview of Pat’s entrepreneurial journey and shifts he’s experienced in the past. [0:02:59.0]
  • The consistency of content value, despite the changing multi-media landscape. [0:05:04.0]
  • How the mobile platform has increased its presence in online business. [0:07:46.0]
  • Understanding the future of mobile as augmented reality and virtual reality comes into play. [0:10:16.0]
  • Why now it is more valuable to first be present on one platform and mastering it. [0:13:00.0]
  • The turning point that pushed Pat to create his first online course. [0:16:39.0]
  • What has not changed about delivering an online information product? [0:19:55.0]
  • How to make your online course stand out in a very saturated market. [0:23:16.0]
  • Understanding the algorithms that are controlling how we connect. [0:29:18.0]
  • Recognizing how to capitalize on a business “wave” or trend. [0:31:00.0]
  • Why it is important to never put all your eggs in one “business basket”. [0:33:08.0]
  • Creating customized automation and a personalized experience with your email list. [0:36:18.0]
  • How team collaboration has changed with the introduction of new tech and tools. [0:39:33.0]
  • Increase in competition in the online space; podcasting, social media, and inbox. [0:43:16.0]
  • Why it has become easier to create a group of super-niched super fans. [0:46:08.0]
  • How people are now running entire businesses on social media platforms. [0:49:15.0]
  • Managing your expectations about online business and putting in the hard work. [0:51:03.0]

“When you know who you are and you utilize those super powers to help you with your business, you can’t lose.”— @PatFlynn


Links Mentioned in Today’s Episode:

from Fizzle https://fizzle.co/sparkline/10-things-changed-online-business-past-10-years
via My Media Pal NYC

How to Transition into a Truly Meaningful Life With Charles Eisenstein (FS243)

What would happen if you realized that you aren’t actually doing what you love? How would you transition into a truly meaningful life?

While we’re at it, what does it really mean to use your gifts to change the world? And how can you earn your living along the way?

If you’re working for yourself already you know how easy it can be to get caught up in the busy-ness and lose track of what matters most.

Well, this episode is going to SORT YOU OUT!

Today on the show we are joined by Charles Eisenstein, author, scholar and speaker.

And Charles is going to help us all think DEEPER about how we earn our money.

Charles is known for his thoughtful and challenging articles on civilization, consciousness, money, and human cultural evolution. He has a degree in mathematics and philosophy from Yale and is the author of several books, including Sacred Economics and The More Beautiful World Our Hearts Know is Possible, just to name a few.

Inside this episode, we get into some really deep and really important mindset shift changes. We get the chance to discuss what it looks like when you realize that you aren’t actually doing what you love, how to transition into a life that is truly meaningful, and how to turn it into a career that pays. On top of that, we dig into what it really means to find your calling and use the gifts that you were given to answer a need in the world, and find the opportunities along the way.

This podcast is free for your enjoyment, so dive right in!

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“What do you do when you realize that you aren’t actually doing what you love?”


Key points from this episode:

  • The turning point that led Charles to seek out what he truly wanted to do in his life [0:07:23.0]
  • How Charles transitioned out of his full-time job, eventually discovering his purpose. [0:09:24.0]
  • Why Charles ended up filling bankruptcy after publishing his first book. [0:12:40.0]
  • What it really means to find your “why” and learning to confront your personal conviction. [0:15:38.0]
  • How Charles responded to his call by using his gifts to meet a need in the world. [0:18:12.0]
  • Navigating the crossroads, and how Charles clawed his way back to his truth. [0:23:17.0]
  • The importance of always being honest about your intention with your business. [0:28:37.0]
  • Adopting an attitude of trust and learning to detach from the result of your work. [0:32:37.0]
  • What it means to question the concept of creating an impact and platform size. [0:35:26.0]
  • Understanding the essence of social enterprise; meeting a need in the market. [0:42:36.0]
  • Finding a way to use feedback in order adjust your business model to the market. [0:46:00.0]
  • How to recognize that what you are creating is no longer making a valuable impact. [0:49:31.0]
  • And much more!

Links Mentioned in Today’s Episode:


“If you are wanting to create a better future for humanity, your highest calling may not be something that looks big and successful on the surface.” — @ceisenstein

from Fizzle https://fizzle.co/sparkline/transition-truly-meaningful-life-charles-eisenstein-fs243
via My Media Pal NYC

Making The Sale — Three Essential Ingredients That Get Customers To Buy Now (FS242)

If you’ve ever had high hopes about how good your sales were going to be… and then had those hopes destroyed by little to no results?

So often we see business owners who get super excited about launching a new product or service, and they have high hopes about making those sales.

They then proceed to put it out there, push it to social media, email their list, and give something away for free thinking that this is going to be “the thing” that lands them a ton of sales.

But instead, they are met with disappointment and little to no sales at all. So why does that happen?

It happens all the time — we think our sales efforts are going to have bigger results than they actually get.

Why? Because we haven’t yet learned how to make the sale happen NOW.

It’s simple stuff, but many fresh entrepreneurs still haven’t learned how to do it.

Today on the show we talk about:

  • making the sale,
  • how to avoid the post-launch disappointment,
  • and the three essential elements for getting someone to take action and purchase what you have to offer, today!

Inside this episode, we dive into the common scenarios that business owners face when launching a new product or service and why things go so terribly wrong despite having the greatest of intentions for their success.

We also discuss the three ingredients that are necessary for getting someone to buy right now — the essential things that you might be missing your sales efforts. There are things you have to do to get someone to actually make the sale. It is not enough to simply put in the effort and commit to the hustle. It is absolutely key to nurture your audience, warm up your leads, and give them a reason to buy and a reason to buy right now.

Enjoy!

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“People want to feel understood. That’s what makes people buy.”


Key Points From This Episode:

  • Most common examples of failed launches that most business owners face. [0:03:32.0]
  • The deflating mental state that is experienced after an unsuccessful launch . [0:07:38.0]
  • Common misconceptions of having a big email list; will they buy? [0:11:10.0]
  • Understanding if your email list subscribers are qualified to buy your offer. [0:16:06.0]
  • Allowing your email list to get to know you better before asking them to buy. [0:18:42.0]
  • Why you should not “catfish” your customers; avoiding the bait and switch. [0:21:16.0]
  • The process of qualifying a lead and identifying those who are interested. [0:23:31.0]
  • Identifying your buyers who are either warm or cold. [0:26:59.0]
  • Channels to use got warming up a lead and nurturing a lead. [0:32:31.0]
  • Understand the concept of selling vitamins versus painkillers. [0:37:00.0]
  • Creating an urgency to purchase by using a launch model instead of an ever-green model. [0:39:01.0]
  • Why their reason to buy is based on how well you have nurtured your audience. [0:49:11.0]
  • Provide enough details about your offer to debunk the myths and objections. [0:54:50.0]

“Don’t be so limited in your head by what you think other people will think of you.”


Links Mentioned in Today’s Episode:


“Making The Sale — Three Essential Ingredients That Get Customers To Buy Now”

from Fizzle https://fizzle.co/sparkline/making-the-sale-now
via My Media Pal NYC

Stop Everything & Setup Google Analytics Email Conversion Tracking!

It’s terrible when there’s activity on your site that you’re BLIND to. What pages are people using? What calls to action are effective? Etc.

(Note: we haven’t fully launched this yet, but you can be the first to know about a new course we’re doing on tuning up your website to be way more effective in just 3 days.)

So in this post I’m going to show you exactly how to setup one of the most important pieces of data you can track.

An email conversion is one of the most important events that can happen on your website because it turns visitors into relationships.

Yet, surprisingly, so many indie businesses aren’t tracking email subscribers in Google Analytics!

Tracking email conversions in Google Analytics is critical for understanding what pages on our site are EFFECTIVE at converting visitors to email subscribers.

And luckily, it’s a pretty easy thing to setup. So here’s what I’m going to walk you through:

  1. Create a “Thank You for Subscribing” page on your website.
  2. Tell your email marketing provider to redirect new subscribers to this new “Thank You” page. (I’ll show you how to do this for MailChimp and ConvertKit below.)
  3. Tell Google Analytics to track visits to this “Thank You” page as Goals.

If you don’t already have Google Analytics installed, you can read this or watch this to do that now.

OK, let’s get started.


1. Create a “Thank You” page on your website

This will be the page that every new subscriber will see as soon as they subscribe on your website.

When a new person subscribes, let’s send them to a custom page on your website instead of a generic page from your email provider.

Here’s the three things to do in this step:

  1. Create a new page on your website.
  2. Give it a URL you’ll remember like /thanks or /subscribe-success.
  3. Add content to this page suitable for a new subscriber. You’ll see ours, for example, if you signup for any of our free Guides. (Note: you can come back later and spend some quality time on this.)

Helpful links for this step:

  • Here’s a great article on what content you can put on your thank you page.

2. Set a custom “Thank You” URL in your email provider

Now we need to tell our email marketing tool to send each new subscriber to our brand new “Thank You” page.

Below I’ll show you how to do this in both MailChimp and ConvertKit.

Custom Thank You Page in Mailchimp:

In MailChimp navigate to your list and then click 'Signup Forms'
In MailChimp navigate to your list and then click ‘Signup Forms’”

Select 'General Forms'
Select ‘General Forms’

From the drop-down, select 'Confirmation thank you page'
From the drop-down, select ‘Confirmation thank you page’

Enter the URL of your thank you page and click 'Save'
Enter the URL of your thank you page and click ‘Save’

Custom Thank You Page in ConvertKit:

Navigate to the form you want to set a 'Thank You' page for
Navigate to the form you want to set a ‘Thank You’ page for

Click 'Settings'
Click ‘Settings’

Select 'Redirect to another page', enter your 'Thank You' page URL and click 'Save Form'
Select ‘Redirect to another page’, enter your ‘Thank You’ page URL and click ‘Save Form’


Tell Google Analytics to track visits to this “Thank You” page as Goals

Every time someone visits this thank you page Google Analytics will count that as a goal. You just gained a new relationship!
In Google Analytics navigate to Conversions -- Goals, then click 'Set up goals'
In Google Analytics navigate to Conversions — Goals, then click ‘Set up goals’

Click '+ New Goal'
Click ‘+ New Goal’

Choose 'Custom' then click 'Continue'
Choose ‘Custom’ then click ‘Continue’

Name your goal, choose 'Destination' and then click 'Continue'.
Name your goal, choose ‘Destination’ and then click ‘Continue’. What we’re doing here is telling Google Analytics to count a goal every time a visitor goes to a specific webpage — our “Thank You For Subscribing” page.

Enter your 'Thank You' page URL into the 'Destination' field. Turn on 'Value' and enter a '1' in the Value field. Click 'Save'.
Enter your ‘Thank You’ page URL into the ‘Destination’ field. Turn on ‘Value’ and enter ‘1’ in

Success!
Success!


Now you’re tracking conversions!

In the weeks to come Google Analytics will be tracking any new subscribers as goal conversions.
  • Now you’ll be able to tell — WITH DATA! —  which pages are the most effective at causing conversions on your site.
  • You’ll also be able to make important strategy decisions based on your new data.
  • These are the kinds of strategy decisions we’ll be teaching you how to do in the Website Tuneup Course, but if you’re experienced on the web already this data will help you come up with new strategies on your own!

from Fizzle https://fizzle.co/sparkline/google-analytics-email-conversion-goals
via My Media Pal NYC

Networking, Avoiding Hard Stuff & Lessons Learned Making 100 Projects in 1 Year

If you are stuck in the romantic notion of what it looks like to create a business and you need some motivation to stop running away from the hard work, you’re going to love this episode.

On today’s show we are joined by none other than Justin Jackson, who went from having a day job to being a successful author and creating 100 projects in one year, all to show that it is possible for you to become an indie entrepreneur (even in Canada!).

Justin is the founder of MegaMaker, where he advises software, SaaS, and digital product companies. His books, Marketing for Developers and Jolt have sold thousands of copies, and truly saved him from bankruptcy. On his blog and in his podcast he focuses mainly on topics like product marketing, helping entrepreneurs and software companies around the world.

Inside this episode Justin shares his experience of pursing his indie entrepreneur dream and how he got caught up in the romantic fantasy of what it’s really like to start a business. Justin gets vulnerable, revealing that his initial motivation for creating 100 projects in a year was to impress others and get approval from celebrity entrepreneurs, instead of doubling down on what was already working for him. Plus, he gets super real with us about how you absolutely cannot avoid the hard work that entrepreneurship requires.

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“Discomfort is the key; it’s essential to creativity and growth.” — @mijustin


Key Points From This Episode:

  • Why Justin could not have been an indie entrepreneur without a strong network. [0:03:32.1]
  • The turning point that opened up the possibility for Justin to quit his day job. [0:06:30.1]
  • An overview of Justin’s books, and whether or not they are right for you. [0:09:36.1]
  • A single blog post that put Justin on the map; This is a webpage. [0:10:124.1]
  • Justin’s journey of creating 100 projects in a year. [0:14:50.1]
  • Learning not to get caught up in the romantic fantasy of being a business owner. [0:25:44.1]
  • Identifying your motivations behind starting a business; do they align with your values? [0:29:29.1]
  • Biggest lessons Justin learned from his challenge of creating 100 projects in a year. [0:36:39.1]
  • Why we get caught up in the idea that “the grass is greener on the other side”. [0:46:39.1]
  • Recognizing that you have to lean in to your discomfort, fully owning your story. [0:49:02.1
  • Understanding that the beginning stage of every business is difficult. [0:55:19.1]

“The only people that can give you any true feedback are people that just signed up and paid for your product or people that just cancelled.” — @mijustin


Links Mentioned in Today’s Episode:


“Networking, Doing the Hard Stuff and More Lessons Learned From Making 100 Projects in 1 Year”

from Fizzle https://fizzle.co/sparkline/networking-hard-stuff-lessons
via My Media Pal NYC